Knowledge Base
Learn referral marketing strategies, best practices, and tactics to help you build and grow your referral network.
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How: affiliate partner program
Checklist for an affiliate partner program. The partner promotes your offer to their audience.
How: reseller partner program
Checklist for a reseller partner program. The partner sells your offer to their own customers.
How: implementation partner program
Checklist for an implementation partner program. The partner adds expertise or capacity after the sale.
How: collaboration partner program
Checklist for a collaboration partner program. Growth comes from joint activity, not only introductions.
How: referral partner program
Checklist for a referral partner program. Partners introduce you. They do not sell.
How to turn trusted relationships into referral revenue
Trusted relationships are your best asset for B2B lead generation. A practical referral strategy to turn partners and co...
Why we built Refer2u for relationship-driven B2B referrals
Generic PRM tools miss what SMB B2B teams need. Learn why Refer2u is referral software built for relationship-driven ref...
Implementation and launch
Stage 9 of 9: turn strategy into owners, timelines, measures, and launch rituals.
Alignment: discovery and sales
Stage 7 of 9: structure discovery that qualifies fit and advances the opportunity.
Ideal Referral Partner Profile
Stage 8 of 9: profile partners who can introduce you to the right buyers.
Message to market
Stage 5 of 9: Hook, Story, and CTA aligned to ICP, IRP, and value.
Partner onboarding and activation
Stage 6 of 9: onboard partners with cadence, enablement, and joint motions.